SentriLock and The Art
Of Emails
Driving Engagement and Results
Timeline: Ongoing
Touchpoints: Over 25 automated touchpoints across multiple campaigns
Audience Impacted: Customer leadership, association members, and general users
Why Email Marketing is a Must-Have in Your Strategy
In today’s digital landscape, other means of getting word to your customers can make it feel more like a digital wasteland. Email marketing remains one of the most effective ways to engage your audience, drive conversions, and can even build lasting relationships. With the right approach, you can:
- Reach Your Audience Directly: Unlike social media, email ensures your message lands straight in your audience’s inbox. It doesn’t get much closer than that (unless you put it on their desk).
- Boost Engagement: Personalized and well-timed emails have higher open and click rates, driving traffic to your products, services, or content. This leads to more success and hopefully more praise from your boss.
- Measure Success: Email campaigns provide clear metrics, from open rates to click-through rates, giving you tangible insights into your audience’s preferences and behaviors. With this in mind, you can improve different aspects for future campaigns.
- Scale Your Efforts: Automation tools allow you to nurture leads, onboard customers, and retain existing ones without needing constant manual effort. Automation tools save time and effort—let the robots work for you (before they take over).
Every email campaign I design is built on a foundation of understanding the audience’s needs and delivering value. I believe email marketing is more than just hitting “send”—it’s about using data while seeing what’s successful and sticking to it. I’m not the ‘best email designer’ ever—I just find what works and stick to it. It’s marketing, not rocket science.
From automation and newsletters to data-driven insights, my approach blends creativity with strategy, ensuring that every campaign contributes to broader marketing goals.
Got a question for me? Go ahead and reach out.
That's Great... So What?
Now that you know why email marketing is needed and what I do to make it work well… what about the results?
One of my standout initiatives was leading the setup for two 9-touchpoint automated email campaigns aimed at newly onboarded customers. These campaigns achieved a 13% increase in product engagement while driving 300% more training class participation—a crucial step in setting customers up for success.
Additionally, I introduced a monthly training schedule email tailored to customer leadership, which they could easily share with their teams. The email saw 32-37% open rates, 4-5% click rates, and 14-18% click-through rates, ultimately increasing training attendance by over 4x. What once attracted just 4-5 attendees now averages 20-30 participants per session.
Crazy, right? It’s proof of how powerful email marketing can be—and just imagine what it could do for your business. Let me tell you more about the impact they can have…
Narrowing The Scope: Targeted Campaigns for REALTOR® Associations
Sometimes, customer validation is what your current clients are needing to resign a deal. Sending a “hey, your people are LOVING the product btw: here’s why” or any message that creates VALUE can set you miles in front of competition and is a fun way to keep the business top of mind. With that, customer relations are key to maintaining a healthy business relationship. Obviously, an email is only part of the customer experience as a whole, but it’s the little things that matter and what pushes you ahead of your competitors. A 3-touchpoint email campaign for a REALTOR® Association drove a 6% boost in app and lockbox usage. These emails resonated with their audience, boasting an average 31% open rate and 9% CTR, showing how effective concise, targeted communication can be.
Toward the end of the year, I helped launch a campaign inspired by Spotify’s ‘Wrapped.’ Designed as a nurture campaign, it highlighted member usage stats for association leadership, validating their investment in SentriLock over competitors. The results were striking with 30-40% open rates, 28% click rates, and around a 60% CTR, leveraging data storytelling to maintain customer confidence and loyalty.
Even though these are somewhat situational campaigns and are only a piece in the overall customer care strategy, they go a long way. Combine that with recurring newsletters, and you can keep customers happy AND informed.
Newsletters: What's Going on Over There?
Newsletters are a great way to keep your audience informed, show your company’s personality, and nurture long-term relationships. SentriLock originally had a recurring newsletter, but with multiple changes in leadership, it became lost in the hustle and bustle. Having it return was a strategic decision driven by customer demand from those I was able to connect with at some events (at least keeping the same branding). Focused on leadership updates and general company news, the newsletters maintain a strong 33-38% open rate, with click rates of 4% and CTRs of 8-12%. By addressing feedback directly, I’ve turned the newsletter into a reliable channel for engagement, ensuring customers stay connected with our journey. To help keep readers wanting more, having something like fun facts about your company (like SentriLock having a dancing lockbox at one point) or exciting updates can be a little treat for them so they are actively reading.
The Results Speak for Themselves
Through these initiatives, I’ve not only driven higher engagement but also strengthened relationships with our customers and associations. Each campaign is an opportunity to refine our communication and deliver value, whether it’s increasing training participation, promoting app usage, or simply keeping leadership informed.
The power of thoughtful email campaigns lies in the details, and every email I create is designed to add value to the reader.
If you want to see what value I can bring to you and your team, fill out the form below and I will be in touch.
Get in touch
BASED IN THE
Cincinnati, OH area