SentriLock Website Management
and Redesign
The Project Scope of The Redesign
Timeline: 3.5 weeks
Pages Redesigned: Reduced 70 key pages to 35
Total Pages Reduced: From over 500 to 360
Testing: Evaluated JavaScript elements for potential enhancements
The Nitty Gritty of It:
The goal was clear, refresh and streamline SentriLock’s digital presence to reflect its brand authority while optimizing user experience. I collaborated with an external agency on a focused redesign, reducing main navigation pages from 70 to just 35. By cutting down and combining pages, we trimmed over 500 pages to around 360, eliminating redundancies and aligning content with user needs.
Behind the Scenes: Technical Testing and Adjustments
Throughout the process, I tested JavaScript enhancements. Though ultimately unnecessary for the final version, these tests contributed to defining a more seamless user experience while also exploring creative ways to display information that was easy to digest. I was able to learn a bit more about JavaScript this way and learned about its capabilities.
Website Management & SEO Improvements
SEO Improvements
- 19% increase in visibility on Google
- 6% boost in organic traffic
- Elevated average targeted keyword ranking from 54 to 37
- Positioned 4 keywords in Google’s top 10; 3 ranked in the top 3
With SEO at the forefront of my strategy in website management, I’ve been able to increase website traffic by nearly 19%, alongside a 6% rise in organic traffic specifically. Strategic SEO management raised our average keyword position, jumping from 54 to 37, allowing our main keywords to be more discoverable on SERPs. We even secured top spots on Google for critical keywords.
Some Design Elements I Worked On
While the outsourced agency helped with the bulk of the reconstruction, I was able to lead them in the direction that would capture the overall feel we wanted: a tech company. I focused on our key pages like the home page, product pages, and resource hub since I knew our product best and had a great understanding of what our C-Suite team wanted which can be best showcased below:
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BASED IN THE
Cincinnati, OH area